5 Social Media Mistakes You’re Probably Making

Posted September 12, 2016 by Thirty-Something Angie in Business & Productivity, Uncategorized / 32 Comments

Do you have a small business? You might be making these social media mistakes without even knowing!

Today’s high-tech age has really been fabulous for the stay at home parent.  It’s so easy to stay home these days and still manage to make money.  Most of us turn to the internet to do this, because there are so many platforms readily available to take our promotions.  However, it’s important to remember that there is a wrong way to market your business.  You may be making these 5 social media mistakes without even realizing it!  Don’t worry.  Most people new to online business have done at least one of these at some point!  If you want to improve your social media marketing, read on to find out the 5 mistakes you can stop making today.

Sharing the Exact Same Message on Every Platform

I see this one a lot.  The best way to boost traffic to your website is to boost your visibility, right?  So, why not post everywhere you can possibly post?  There are actually two answers to this question.

First, many people are in several groups and on several social media platforms.  They will see your copy and pasted message across all these platforms and be able to tell that you didn’t put effort into changing the message.  It’ll start to look like a sidebar ad and lose it’s personality, which makes it less effective.

Second, your target market doesn’t hang out everywhere.  By sharing everywhere, you’re spending a lot more time and energy to reach people that just aren’t interested in what you’re saying.  Make a strategic social media plan based on your market research, and spend less time posting to every platform, and more time posting to the right platforms. Make your message on each platform unique and personal to that audience, and it will get noticed much more easily.

Directly Contacting People Who Like Your Posts

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I know, this one seems backwards, but trust me on this.  Do not assume that a “like” on your Facebook post is a request for more information.  Any like or comment on social media boosts your posts relevancy (which means it’ll be shown to more people). Appreciate the support they’ve given you.  Sending a private message about your product to someone that has simply liked a photo is a sure way to scare them off from ever doing so again.  Just don’t do it.

Reconnecting with the Intent of Promotions

So, you’ve just started selling this awesome new product, and now you need customers.  All the advice you’ve read tells you to build on the social media audience you already have built, by sharing with your Facebook friends list.  I mean, that’s hundreds of potential customers that already know you exist, right!  You’ve worked your way through the people you talk to regularly, and now you’re trying to expand.  You remember Sally, from high school, and think she might just love this product. So, you decide to send her a message and let her know about your new business.  Surely, she’ll be very excited for you, right?

Here’s the deal.  You haven’t spoken with Sally in ten years.  She’s going to see right through that promotional message.  It’s spammy and a big turn-off.  If you really want to reconnect with Sally, do so without mentioning your business.  Let your product come up naturally after you’ve gotten reacquainted.

Posting the Same Thing as Competitors

It’s a sticky trap to fall into with social media marketing.  You see someone else have great success with a certain post, and you attempt a similar post with the hopes of it getting a lot of attention and sales.  Here’s the deal, though.  If you aren’t true to your own voice, your message will sound contrived.  Your voice is the only thing that no one else can take.  No competitors can talk to your customers in the same voice you do.  And that’s what draws your market to you.  Be your authentic self and tell your own stories.  Your customers will notice this, and it will help you stand out among all the “noise” on social media these days. Don’t be generic!

Using Your Personal Accounts for Business

This is a bad idea on so many levels. Let’s consider.

People became your Facebook friend, or started following your Instagram account because they want to know more about you.   Yes, your business is part of who you are now, and yes, they probably want to hear about how you spend your day.  However, there is a big difference between talking about your job to your friends, and spending your entire day promoting products on your personal page.  Your business isn’t your whole life.  Please make sure to maintain your regular posting habits on your personal page once you start a business.  If you want a place to post all of your sales and promotions, consider starting a business page, or at least a group dedicated to your product.

I personally choose to keep my business and personal lives almost entirely separate.  I’ve made it known what I do for a living, and I’m sure to share when there is something relevant to my personal life, but otherwise, everything goes on a business page or in a group I’ve started.

If you do choose to post about your products or services on your personal page, please be sure to remain authentic.  Your friends don’t want to feel sold to all the time.  A good rule of thumb is to keep your business posts to less than half of the posts you make on a regular basis.

[bctt tweet=”WOW! I had no idea I was making this social media mistake! Are you? #socialmedia #marketing” username=”cruiseangie”]

Avoid These Social Media Mistakes

Now that you know about these social media mistakes, it’ll be easier to avoid them and look more professional online.  Running a business online has been a huge blessing for me, and I love watching my friends manage to do the same.  I just hope that by pointing out some of these, that it’ll help more new businesses be a step ahead on their marketing goals!

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32 responses to “5 Social Media Mistakes You’re Probably Making

    • It’s harder not to! But consider if you’re in several groups with a person that copies and pastes the exact same message into all of them. They all show up in a group on your newsfeed! By sharing the message in a different way, you have a better chance of standing out to more people.

  1. Sharing the exact same message in every platform…guilty! I definitely need to switch it up. I also try to keep business and personal separate, but there is some overlap. I think I need to be more conscientious of keeping my worlds separate! Great advice!

    • Thirty-Something Angie

      So glad you enjoyed the post! I think letting your personal friends know what you do is a great way to get the word out. When it’s the only thing (or the main thing) you post about, though, people will definitely notice. Like I said in the post, I recommend less than half of your personal account’s posts being business topics, and definitely a more personal message than you’d post on your business accounts. I’m glad you liked the advice! 🙂

  2. Great tip about not posting what everyone else is posting. Especially true when starting out and wanting to be like the others when uniqueness is what will draw attention. Great post!

    • Thirty-Something Angie

      Yes! I know exactly what you mean. When you see someone being successful, it’s hard not to want to emulate them. It’s so important to find your own unique voice, though, if you want to stand out and be a leader!

  3. I created an Excel spreadsheet of all the Facebook groups and Pinterest group boards I am a member of so I could avoid the copying and pasting. I also have space to add each blog post title (and url link to make it easier for me). Now, I can mix up what links I’m sharing in each place without losing track of which post has been where.

    Thanks for pointing out the using personal facebook for business, too. I’m so used to my friends and family being my main readers that I automatically started sharing each new post on my personal feed as well. I was starting to wonder if it was too much. Now, I think you’ve confirmed that I need to save my thoughts for the posts I truly care about.

    • Thirty-Something Angie

      Hey Lauren! That’s a great idea to use a spreadsheet to organize posts! And as far as personal posting goes, I think it’s really a balancing act. I like to keep MOST of it to business pages and groups, but every now and then, remind my friends and family that they should check it out. 🙂

  4. Really insightful post Angie! I need to be more wise about where I spend my time and message, instead of spreading myself too thin! Thank you 🙂

  5. Would you consider just blogging to be a business? I’m still relatively new to the blogging scene (been blogging about a year but I feel my traffic is still quite low and I’m finding my feet as I go along) I have a separate Facebook page where I share my blogs to but my Instagram is a mix of my blog posts and daily life… Do you think its still best to separate the 2? I don’t have any sponsor or affiliate links yet on my blog… but that’s the idea for the future. Thanks for a great post, gave me a lot to think about.

    • Thirty-Something Angie

      Hey Sade! My personal opinion is that anything you are doing with the intent of earning money should be run like a business. As for Instagram, I think maybe it’s a little different. Readers tend to like seeing the personal side of things. It would really depend on what you blog about, I think. If you blog about family/lifestyle topics, then it would make sense! Since I blog about organization and working from home primarily, they don’t blend quite as well. I think if what you’re sharing is relevant in both places and it’s branded as being part of your blog, then there’s probably no worries! I hope that helps!

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