How I Use Pinterest for Business

Posted April 3, 2017 by Thirty-Something Angie in Business & Productivity / 20 Comments

Are you on Pinterest? Are you using Pinterest for business purposes, yet?

I really love Pinterest.  I’ve been on the platform since it was invite-only. I remember begging my friends on Facebook, trying to find someone that was on the platform and could send me an invite.  Virtual inspiration boards?! Yes, please!  I was hooked as soon as I got on it, and have been happily pinning away ever since. (Psst….if you love Pinterest, too, you can follow me HERE!)

[bctt tweet=”Do you use Pinterest for your business or blog? Find out how to add this to your social media marketing here! #wahm #socialmediamarketing” username=”cruiseangie”]

I never really considered using Pinterest for business until more recently.

Pinterest was the place I went to get inspiration, share my hobbies, and look at pretty pictures of food or home decor. It wasn’t a place I wanted to use for business and clutter with my own links! Still, I kept hearing all of the success stories, so I decided to give it a try.

When I finally decided to give Pinterest a shot for my business, I didn’t really know what I was doing.  I didn’t see much traffic from it at first, and wondered what all of the talk was about. Then, I stumbled on the secret to success.  How do I know it was the secret to success? Because my traffic literally tripled overnight.

I don’t want to keep all of the secrets to myself.  I want to share, so that you can be successful at Pinterest marketing, too! After all, I owe my success to those that came before me and taught me, so I can’t take all of the credit, anyway.

Step-by-Step Guide to Start Using Pinterest for Business

This post contains affiliate links.  To learn more about this, you can read my full disclosure here.

It can be sort of overwhelming to build up a new platform for your business.  I started with a pretty active personal account, and it still took some work to get it promotion-ready!  I did my best to break this up into an easy-to-understand tutorial that you can follow to start using your Pinterest for Business.

Step 1: Sign up for a business account.

The first thing I did when I decided I wanted to use my account to promote my business is to sign up for a Pinterest business account.  If you already have a personal account, you can switch over without affecting anything you’ve already pinned.  This will help you gain access to account stats, advertising options, and give you the option to set up rich pins. You can sign up for your business account right here.

Step 2: Verify your site.

It’s a good idea to make sure that all of your social media accounts are directing followers to your website, and Pinterest is no different.  Verifying your website puts it on your profile and lets followers know that you are legit, and that your website is a real website.  Follow these instructions to verify your own website.

Step 3: Sign up for rich pins.

When you get on Pinterest, have you noticed that some pins really stand out with a big bold title under the picture?  That’s a rich pin. You can see the difference in this screenshot below. See how the pin on the left has a nice, bold, catchy title under the photo, and the one on the right doesn’t?  That’s the difference between having a rich pin and a normal pin! I was very intimidated by this process at first, but it turned out to be incredibly easy to do.  Just follow these instructions and you’ll be good to go!

Tips for Using Pinterest for Business - Set up Rich Pins to Make Your Posts Stand Out

Related: My Small Business Organization System

Step 4: Clean up your profile.

To keep your brand cohesive, it’s important to keep even your Pinteret profile branded.  You want people to recognize it as your page before they even see your website.  Some things you should remember to do on your Pinterest profile include:

  • Keeping your profile picture the same as your blog picture (and all other social media)

    See? Same picture I have on my blog!
  • Writing a keyword rich description
  • Rearranging your boards to keep the most relevant up at the top
  • Making non-related boards secret (I have secret boards for my kids, PTO ideas, and parties, for example). This allows you to keep pinning what you love, but you don’t have to show it to 10’s of thousands of followers.
  • Keeping a cohesive color scheme for your board covers.  You can either make album colors, or choose pictures with a similar scheme.
  • Pin bright, vertical images.  They just stand out so much more on Pinterest!

Step 5: Sign up for group boards.

When I first started using Pinterest for business, this is the biggest piece of the puzzle I was missing.  I couldn’t figure out how others were seeing such great results!  I would simply pin my new link to a board on my page and wait.  And wait.  And wait.

Then, I discovered group boards, and a whole new world of Pinterest marketing was revealed. Group boards are huge!  Group boards are collaborative boards with other pinners (preferably in your niche) that allow everyone to share easily.  There are individual rules for each board you join, but the general idea is that they are reciprocal.  The best group boards are the ones where people not only pin their own items to the board, but also go in and re-pin links from the group board into their personal boards. I like to go in once a week and grab interesting pins from each of my boards to share, but I’ll get to that in a minute.

To get started joining group boards, you can check out this post by Terryn, from Just a Simple Home.  It’s a really inclusive list and is totally free!

Tip:  When looking at boards, don’t look for the ones with a huge list of contributors.  Look for the ones that are most active, with great re-pin rates.

The Step-by-Step Guide to Using Pinterest for Business | How to Promote and Grow Your Blog or Business on Pinterest!

Step 6: Sign up for a Pin Scheduler.

If you’re new to blogging or online business, this little bit of information might blow your mind. I know it did mine!  But yes, businesses and bloggers schedule pins on Pinterest. Pinterest expects your account to not only be active steadily throughout the day, but it also expects you to be pinning heavily.  I know some bloggers pinning up to 100 pins a day!  I personally pin somewhere around 25-50 (I honestly haven’t counted).  Still, if you try pinning that much every single day, you’ll realize how time consuming it is.

Related: 5 Ways to Run a Business with Less Stress (and More Success)

So, we turn to programs to do it for us!  I have been using BoardBooster to schedule out my pins for about 4 months now, and can’t imagine maintaining this pin schedule without it. BoardBooster has all sorts of cool features.  You can create scheduled campaigns, random campaigns, loop campaigns (this is where you tell it to “loop” all the pins in a large board, bringing older pins to the top), and so much more.  I haven’t even tried everything they have to offer, so I’ll stick with what I do know.

How to Use Scheduled Campaigns on BoardBooster

My favorite way to use BoardBooster is through scheduled campaigns. This is where you’ll take a new link from your website, pin it to a secret board, and it’ll be run through a campaign that you set up.  To create a schedule, you first need to gather all of your group boards in a niche.  I like to make a mock schedule in Excel, because it’ll make the scheduling on BoardBooster easier.  Depending on how many group boards I have, I like to pin to 2-3 boards in a day.

How to Use Pinterest for Business Marketing - Use BoardBooster to Schedule Your Pins!

Once you’ve got all of your boards organized, you simply go in to BoardBooster and click “pinning tools” and then “campaigns,” and then “scheduled campaigns.” You’ll then be prompted to pick a name and set up the schedule you chose for your boards.  Once you’re done, a secret board will be created with the same name as this campaign.  Every time you create a new link on your website, you’ll simply pin it to that secret board, and BoardBooster will do the rest.  It is a really great way to use Pinterest for business marketing, because it does the work for you!

Step 7: Re-pin relevant content from others.

Nobody likes spam, do they? When you’re working on your Pinterest pins, be sure that you are pinning a lot of content that isn’t yours.  In fact, most of the content should be from other pinners!  When people come to your profile, they want to see that you’ll be delivering high quality pins from all over the internet, not just your own website.  This is another place that boardbooster really comes in handy!

[bctt tweet=”Nobody likes a spammer. Find out how to use Pinterest for business fairly right here! #socialmediamarketing #smallbusiness” username=”cruiseangie”]

I used to spend countless hours perusing Pinterest for relevant pins and pinning them to the approrpriate boards.  It took so much time, and I honestly wasn’t able to keep up consistently. Now, I use the BoardBooster pin scheduling tool and I’m able to get this task done in just a few minutes a day!  The pin scheduler is a nifty tool that takes pins from a secret board on your profile and trickles them out through the day.  This way, I can go on a pinning spree at 11 PM while I’m relaxing, and I won’t flood my feed with a ton of new pins all at once.  Instead, I’ll have them all in a secret board, and they’ll be pinned to the attached public board at the rate I set on BoardBooster.  This makes it look like I’m pinning consistently, even when I’m doing something else (like taking a nap).

How I use the Pin Scheduler on BoardBooster

Using the Pin Scheduler has made keeping up with my group boards so much easier. Remember how I said in step 5 that you should be re-pinning from your group boards?  Well, this is how I do it, so I’m not spending all of my time in them!  One or two times a week, I go into each group board and pick about 5-10 pins each to pin to my secret boards.  This task can take around 30 minutes.  Longer, if I get really wrapped up in it.  I’m sure to choose high quality pins with vertical images (which is usually a must for these boards, anyway) and always check the blog post that it links to, to make sure it’s something I would suggest to my readers.

Once I’m done pinning from my group boards, I go into my Pinterest feed and start pinning from there.  I like doing this because I don’t want to get stuck in a Pinterest bubble by only working with pinners in my groups.

Step 8: Optimize your site for Pinterest.

On your website, there are a few things you can do to encourage visitors to pin your work.

First, you want to make sure you always have a nice, vertical image worth pinning.  Preferably, the image will have words on it, but that’s not always necessary.  If you aren’t up to making your own Pinterest grapics, you can do them really easily on Canva! They have pre-made templates you can use that are build specifically for Pinterest.

Related: The Ultimate Guide to Setting up a WordPress Website

Second, you’ll want to add a pin-it button to hover over your images.  Notice how a button pops up on my images if you hover over them?  It makes it nice and easy to pin the pictures right from my website. There are a few ways you can do this.  If you have a WordPress website, the easiest way to do this is with a plug-in.  I currently use the Pinterest PinIt Button plug-in for my images.

How to Use Pinterest for Business - Use the Pinterest PinIt Button Plug In to Optimize Your Pictures for PInterest

Using Pinterest for Business Changed My Marketing!

Before I started using Pinterest for business, I focused a lot on Facebook and Instagram.  These are great platforms, and definitely have their place.  However, they were never enough to noticeably build my traffic.  I felt like I was constantly spinning my wheels and working way too hard on social media for very little result. Discovering Pinterest marketing completely changed the way I market my businesses.  It’s a platform I was already using and enjoying, so it was a totally logical next step to use my Pinterest for business marketing! By taking these simple steps, and signing up for BoardBooster, I was able to see drastic results, really quickly.  If you are looking for a way to boost your marketing efforts and see better results, I hope you’ll consider these tips!

If you’d like to try out BoardBooster this month, you can do so via this link for a free trial! Let me know how you like it!

Free Printable Access



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20 responses to “How I Use Pinterest for Business

  1. Thanks for the helpful tips! I definitely still need to step up my game when it comes to Pinterest. Unfortunately it still hasn’t worked for me to verify my site, however rich pins do work for me. Hope I can figure out the problem soon. Thanks for the informative post! 🙂

    • Thirty-Something Angie

      Hey Annie! Pinterest has been huge for me. Good luck, and have fun! It’s my very favorite platform!

  2. Wow, fantastic resource for anyone wanting to learn the ins and outs of Pinterest! You’ve covered a wealth of great strategies.

    • Thirty-Something Angie

      Hey Laura, thanks! The rich pins have been great! The tutorial I linked to is really straightforward. Good luck!

  3. I’ve been slowly discovering pinterest this month and LOVE these tips! Rich pins were new to me as of this morning and I’m so excited to learn more. Thank you for sharing!

    • Thirty-Something Angie

      Hey Anna! I’m glad you like it! Pinterest is my favorite place to hang out during my down time.

  4. Good for you! I’m so glad you were able to use Pinterest to your advantage. I’m sure these tips will help many others!

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